As if monster storms, brutal heat, and
decade long droughts were not enough, one would think losing our cities to the
ocean would make people think twice about global climate change. Still, they
would be hard pressed to find anyone today, particularly in the United States,
who have
a concrete opinion on the matter. Global climate change, more commonly referred
to as global warming, has been building momentum for over a century, due to an
increase in carbon dioxide emissions as result of human activities. The
potential consequences, as estimated from an overwhelming amount of evidence,
are immense. Still, the people and government of the United States, continue to
promote activities that are detrimental to the environment all the while
discouraging those that are not. We continue to see little in the ways of
environmental progress in our society even as the effects of global climate
change become more apparent. This slow environmental progress raises a
question, why is there so much pushback from Americans on an issue that just
may be the biggest challenge of our future? The reason for the lack of response
to climate change is a result of special interests’ dedication to maintaining
the current economic status quo.
When we consider the most profitable
businesses in the world, there are always a handful that consistently make the
top ten of the Fortune 500 list. Among the most notable in 2012 were Exxon
Mobil, Chevron, and ConocoPhillips (CNNMoney). All of these companies have one
aspect in common; they all rely on fossil fuels to make a profit. Fossil fuels,
which include oil, natural gas, coal, and their by-products, are the dominant
source for energy in the United States and the world. In 2011 alone, “nonrenewable fossil fuels made up more than four-fifths
of U.S. energy consumption” (U.S. Energy Information
Administration). Fossil fuels are
notoriously dirty fuels from an environmental perspective as they release a
significant amount of carbon dioxide into the atmosphere when they are burned (Kaczmarek). Carbon dioxide is considered the lead contributor to
global warming as it traps heat in the atmosphere and thus warms the planet (Kaczmarek). Oil companies like Exxon Mobil rely solely on oil to
make their profit. Environmental progress logically means reducing fossil fuel
consumption, a situation which is less than ideal for companies so dedicated to
profiting off of them. This, as it turns out, has become one of the biggest
hindrances for environmental progress.
We would be naïve
to believe that a company like Exxon Mobil, the most profitable corporation in
the world, has little say in United States politics. According to The Center
for Responsive Politics, fossil fuel companies invested over $138,000,000 in
lobbying efforts in the United States government in 2012 (“Lobbying
Spending Database”). Among the
bills they lobbied for was an amendment to the Clean Air Act to “prohibit the
Administrator of the Environmental Protection Agency from promulgating any
regulation concerning, taking action relating to, or taking into consideration
the emission of a greenhouse gas to address climate change” (“Lobbying
Spending Database”). This amendment would essentially eliminate the chance of the EPA
regulating CO2 emissions to curb its effects on climate change. It
would be a clear win for the fossil fuel lobby, as they would not be forced to
reduce their environmental impact. Reducing their environmental impact would
require significant investment in green technologies which would, in turn,
affect their profits negatively. Such lobbying is all too common in Washington,
and it is ultimately preventing bills related to climate change from getting
passed. The effects of the private sector on mitigating climate change are not
limited to government, but on the people of the United States as well.
Educating the public
on an issue is one of the most important methods to gain support for a cause. Much
like electing a political figure, people need knowledge to make an educated
decision on an issue; otherwise they will not be able to establish a concrete
opinion. As far as climate change goes, Americans have always been
ill-informed. According to a Yale University study, only one in ten Americans
believe they are “very well informed about climate change;” of those test
subjects, only fifty percent “understand that global warming is caused mostly
by human activities” (Leiserowitz). The fact that global
warming is caused by human activities is no longer debated in the scientific
community as it is believed by a large percentage of Americans. Based on Yale
University’s study, too many Americans are kept out of the loop with regard to
climate change. This misunderstanding and lack of knowledge are the results of
very poor coverage on climate change by the media.
News networks like CBS, FOX, and CNN
have the ability to connect with and inform an incredible amount of people. As
a result, much of our knowledge about current events and issues is derived from
such sources. According to a Media
Matters For America research study, climate change continues to see little
coverage in the media, despite scientist’s rising concerns (Fitzsimmons). Jill
Fitzsimmons explains the decline in coverage with Sunday news programs like
Meet The Press and This Week,
Since 2009, climate coverage
on the Sunday shows has declined
every year. In 2012, the
Sunday shows spent less than 8 minutes on
climate change, down from 9
minutes in 2011, 21 minutes in 2010,
and over an hour in 2009. The
vast majority of coverage - 89 percent
- was driven by politics,
and none was driven by scientific findings
(Fitzsimmons).
Despite 2012 being the hottest year on
record, with the worst United States drought, Hurricane Sandy, and the most sea
ice melt in history, news coverage of climate change was the lowest it had been
in four years. United States news networks clearly chose not to include climate
change in their programs. They also made the choice to interview, not
scientists who understand the subject, but republican politicians who typically
have an anti-climate change belief (Fitzsimmons). The reason for this
censorship is the television network’s affiliation with certain companies.
Television networks make a profit by
selling commercial and sponsorship spaces throughout their programming. It is
then in their best interest, from a business standpoint, to censor news stories
and topics that may work against the interest of their advertisers. For
example, if a grocery store sponsored a news segment, it would be very unlikely
that the network would choose to include any stories about food poisoning as it
might deter people from buying certain foods. The same goes for companies with
anti–climate change interests. Automobiles
are considered one of the biggest problems with regard to climate change due to
their emissions and fossil fuel use. A news story, sponsored by a car company,
simply would not include any information regarding climate change because it would
portray it in a bad light. Automotive advertising has been, for the last
three years, the highest advertising expenditure out of all consumer product categories
and is rising (Kantar Media). It
only makes sense that a news network would not “bite the hand that feeds them.”
The result, however, only hurts the viewers, as they can be misled or
uninformed about an important issue. Without knowledge about climate change,
the public is not able to develop an opinion and push for reform.
Some
people and businesses believe that the reason for such lack of knowledge about
climate change is simply because it is a lesser problem than other current
issues. People in the United States are caring more about more immediate issues
like the economy and job creation. Climate change at this time is not on the minds of Americans
and, in some cases, is completely ignored or mocked. They do not believe that an
already weak economy should be risked on attempting to mitigate the effects of
climate change. In truth,
enacting new regulations, and pushing for environmental reform will be
difficult given the state of the economy. However, it is imperative that
progress be made to protect future generations. Americans that consider today’s
economy a higher priority to addressing climate change fail to understand the
potential consequences it might have on the economy itself in the future. If
scientific predictions are correct, on the effects of climate change, the
agricultural industry will struggle, gas prices will rise uncontrollably, and
coastlines and major cities will be overtaken by rising oceans. It is likely
that if the skeptics knew the true effects of global climate change on the
future, they would consider it a higher priority. The cause for their skepticism
just may be a lack of understanding on the subject.
The goal of big companies is to make
a profit, and sometimes a profit requires unsustainable practices. Companies
like Exxon Mobil make their money from selling fossil fuels, which are
considered major contributors to global climate change. They invest in lobbying
efforts in the government to prevent environmental reforms from changing their
ways. Having anti-climate change agendas translates into the media, where
immense advertising expenditures keep important information out of the minds of
the general public. Such censorship leads to an ill-informed society, where a
catastrophe as devastating as climate change can be kept hidden away. It leads
to skepticism and ultimately a country unprepared for the future. Scientists
are peering into our future now and they are revealing potentially devastating
consequences of our actions today. The writing is on the wall, and the
initiative must be made to change for the better.
Works Cited
"Ad Spending." TVB.org. Television Bureau of
Advertising, n.d. Web. 06 Feb. 2013.
Fitzsimmons, Jill. Media Matters For America. Rep.
N.p., 8 Jan. 2013. Web. 6 Feb. 2013.
Bernstein, Lenny, et al. An Assessment of the
Intergovernmental Panel on Climate Change. Rep. Intergovernmental Panel on
Climate Change, Nov. 2007. Web. 4 Feb. 2013.
"Fortune
500 2012: Fortune 1000 Companies 1-100." CNNMoney. Cable News
Network, 21 May 2012. Web. 04 Feb. 2013.
Kaczmarek,
Stephen. "The Carbon Economy." Bridgewater State University,
Bridgewater, MA. 4 Dec. 2012. Lecture.
Leiserowitz,
Anthony, Nicholas Smith, and Jennifer R. Marlon. Americans’ Knowledge of
Climate Change. Yale.edu. N.p., 12 Oct. 2010. Web. 03 Feb. 2013.
"Lobbying
Spending Database H.R.910, 2010." Opensecrets RSS. The Center for
Responsive Politics, n.d. Web. 03 Feb. 2013.
"U.S.
Energy Information Administration - EIA - Independent Statistics and
Analysis." Energy Perspectives: Fossil Fuels Dominate U.S. Energy Consumption.
N.p., 14 Dec. 2012. Web. 04 Feb. 2013.